La Palma, Calif. –  The Innovation Institute’s Chief Investment Officer Barry Didato will serve as a keynote speaker at Parks Associates’ 4th-annual Connected Health Summit: Engaging the Consumer, August 29-31 in San Diego, CA. He will lead the Pitch Session: VC Perspectives on Connected Health Startups Live Pitch and Discussion.

The executive conference features health technologies as part of the Internet of Things (IoT) and the transformational impact of these connected solutions on the U.S. healthcare system. The key focus of all sessions is around business strategy, patient experience innovations, and business models for connected health and wellness products and services.

The Pitch Session takes the format of popular TV show Shark Tank and invites a select group of startups to present their visions and strategies to the audience and a panel of venture capital veterans for feedback. Then the venture capital panelists share their perspectives on the 2017 digital health investment themes and their advice to entrepreneurs. Harry Wang, Senior Director, Health & Mobile Product Research at Park Associates will moderate.

“This will be an exciting session, and I look forward to hearing about each and every one of these startup ventures,” said Didato. “This is a great way for them to get the encouragement, feedback, and even financial backing they need to go to market,” he added.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. Each year, Parks Associates hosts the Connected Health Summit: Engaging Consumers. For more information, visit http://www.parksassociates.com.

About The Innovation Institute

The Innovation Institute is an independent, for-profit LLC structured to cultivate innovative solutions to transform healthcare delivery. The Innovation Institute is owned by non-profit health systems. This collaborative taps into physicians, employees, and industry business partners to incubate and commercialize new medical products and ideas. Comprised of three distinct elements – an innovation lab, an investment fund, and a shared services group (Enterprise Development Group), The Institute strives to “do more, with less, for more people.” For more information, visit www.ii4change.com.