ApothecaryProducts - The Innovation Institute

The Innovation Institute is proud to offer a crowdsourced direct investment platform for individuals seeking capital to launch new start-ups in the healthcare space. RedCrow is based in the San Francisco Bay area. The RedCrow platform was initially launched by Brian A. Smith, a leader in the equity crowdfunding space and a former wealth manager at Morgan Stanley. Partnered with Brian in the RedCrow venture is Jerry Harrison, who was most widely known for his work with the musical group “Talking Heads” but also has experience with the crowdsourcing space having launched garageband.com in the 90s. The Innovation Institute also has a small equity position in RedCrow and shares in the upside for those successful capital raises.

RedCrow in partnership with the Innovation Institute, provides a portal for companies seeking funding. RedCrow’s team which is comprised of experts in the medical, business, marketing and financial spaces will vet companies seeking investment and work with them on their pitches. The RedCrow platform meets a need for early stage start-up companies seeking capital and fills the gap between a nascent idea and fully operational company. The platform will also allow Member System’s physicians and employees the opportunity to invest in their co-workers or peers’ products and start-ups. The typical capital raise is between one and three million dollars.

Idea Submission Form

Idea Evaluation Request Form

Please use this form to share with us a short, non-confidential description of your idea, including its application to health and wellness.

We ask that you kindly conduct a quick internet search of products on the market before submitting to ensure that your concept is not already on the market.

The information that you submit will be used to evaluate whether we would like to work with you to commercialize your idea.
Your Name*
Your Email*
Your Phone*
Your Idea Title*
Your Non-Confidential Idea Description*
(limited to 1500 characters)
By entering a submission and clicking “Send” or by otherwise accessing or using this form, I acknowledge my acceptance of, and agree to be bound by the Innovation Institute website Terms & Privacy Policy and I further agree that the content of my submission, as I entered in the box above, is not confidential and not owned or controlled by a third party.