California, April 14, 2025 – LiveBand® BFR, a venture of the Innovation Lab, and Performance Health are pleased to announce a strategic partnership to expand access to their product. This collaboration marks a major step forward in extending distribution of our cutting-edge Blood Flow Restriction (BFR) technology to sports medicine professionals seeking a next-generation recovery and performance enhancing solution.
Over the past few years, BFR has gained widespread use among physical therapists, athletic trainers and performance specialists. LiveBand BFR has pioneered a portable, untethered, and user-friendly device with Active Pressure Management™ to meet the growing demand for a solution that balances advanced functionality with affordability.
“We’re excited about partnering with Performance Health, a trusted name in rehabilitation and athletic training,” said Nishi Viswanathan, CEO of LiveBand BFR. “Their reach and reputation align perfectly with our mission to make this advanced & user-friendly technology an integral part of rehabilitation and performance programs across the country.”
With its proven expertise in integrating therapeutic solutions into clinical practice, Performance Health will leverage its extensive network to provide seamless access to LiveBand BFR, supporting a wide array of applications including post-injury recovery, post-surgical rehabilitation, strength training, and performance improvement.
“This partnership marks a significant step in making LiveBand BFR training more accessible and widely adopted across clinician rehabilitation and sports medicine settings. Both organizations are committed to ongoing education and innovation to drive the future of performance and recovery solutions” said Jennifer Van Norman VP Sales at Performance Health.
About Innovation Lab: Innovation Lab is a medical technology company, taking ideas from concept to market. The Lab functions as the innovation engine at the heart of the Innovation Institute model and works with innovators across the country to cultivate, develop and commercialize new medical devices. Innovation Lab has commercialized multiple products, leveraging the deep domain expertise of its world-class team, extensive network of healthcare subject matter experts and ecosystem of trusted partners.
About Performance Health:
Headquartered in Warrenville, Illinois, with significant operations in Akron, Ohio, Performance Health is a leader in consumer healthcare and the largest global manufacturer and distributor of products to the rehabilitation, physical therapy, and sports medicine markets. The company's products are sold to leading healthcare facilities and practitioners such as physical therapists, athletic trainers, and chiropractors, and direct to consumers across all key brick-and-mortar and online retail channels. Its market-leading brands include TheraBand, Cramer, Sammons Preston, Medco and Rolyan.